Hookt was formed by Greg and Jess during a bass fishing charter. Both men love fishing and have had an interest in starting an apparel line, but neither had the complete vision. Luckily, Greg’s industry presence and know-how combined with Jess’ design skillset and experience was just the right mix. Hookt designs are strong and to the point. Fishing apparel today seems to be either for old guys, or so decked out with skulls, fire and tribal designs, that you lose the spirit of the sport. Hookt is the opposite. Hookt embodies the sport. We are veteran owned and operated.